Are you looking to enhance your business knowledge and strengthen your firm’s growth strategy? Join us for a 90-minute workshop designed to empower landscape architects, architects, and related industry professionals with practical insights into finance, operations, marketing, and business development.

Led by industry experts Erin Murphy, AIA, and Dena Alspach from CVG, this interactive session features small group roundtable discussions, hands-on exercises, and real-world case studies, ensuring you walk away with actionable strategies tailored to your practice.

What You’ll Learn:
✔ Understanding the interconnection between purpose, finance, marketing, and operations.
✔ How to leverage marketing and business development plans effectively.
✔ Key financial metrics every firm leader should know.
✔ Best practices for planning and leadership to drive firm growth.

Who Should Attend?
This workshop is ideal for intermediate to expert-level professionals looking to expand their business acumen and build a more sustainable practice.

Secure Your Spot Today!

In-person workshop spots are limited and available on a first-come, first-served basis. Join us in person for Happy Hour with Light Refreshments, snacks, and networking opportunities—or tune in via Zoom to participate virtually!

Cost:
ASLA / AIA Members $10
Non-Members $20
Students $5

We look forward to seeing you there!